I’ve always wondered about the origin of the term, “French exit”. But we all sort of know what it means. It’s when people suddenly leave without saying (proper) goodbyes, right?

In the advent of “BREXIT”, we may now be seeing the birth of a new term- “a British Exit”. Its final meaning will really depend on how this thing pans out in the days to come. Here are 3 possible future definitions of “a British exit” using situations that are all too familiar to us (especially during parties).

OPTION A: When a person leaves without really knowing why he/she actually left.

Brexit A

“Oh guys, I gotta run! Have somewhere important to go to.”

But as he/she exits the door, she asks himself/herself, “Where was I going again?” and proceeds to texting mom to ask what was that important thing he/she had to attend to.

OPTION B: When a person leaves and then immediately regrets it.

Brexit B
“Hey guys! Gotta go! Bye now!”

But as soon as he/she leaves, he/she realizes,

“OH. FUCKING. SHIT.”

For so many possible reasons. Maybe he/she didn’t finish her drink. Maybe his/her crush was still there. Maybe if he/she stayed longer she could have found the one. Etc. Etc.

Option C: When a person says that he/she is leaving, announces it to everyone in the room, but for some (or whatever) reason, doesn’t actually leave.

Brexit C

“Hey everyone! I’m going! Bye! See you around!”

But after a while, he/she is still there!

Coz you know, referendums, just like goodbyes, are just advisory and not really binding.

 

That’s it! Let’s see what usage “a British exit” eventually takes.

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(Photo Credit: Esquire Philippines)

Let’s call a spade a spade. The Rodrigo Duterte presidential campaign is a well-oiled machine. In my personal and professional opinion, it has the most organized digital and social media operations amongst all the candidates. Their PR consultants, brilliant in their craft, have a deep understanding of Filipino culture and psyche. Imagine, from a humble, no-nonsense city mayor to the savior of a reeling and almost hopeless country.

Yes, that’s right. A reeling and hopeless country is the picture that they’re trying to paint.

Our country isn’t perfect. Far from it. There are a lot of flaws and there are a lot of daily struggles. There are a lot of tired and angry people. The people behind the campaign saw this as an opportunity. They knew that from this truth they could create a need for a Mayor Duterte. An environment can be created where Mayor Duterte’s character, kind of personality and brand of leadership will stand out.

So they went ahead and executed a well-thought out and well-implemented campaign on that very strong emotion-anger.  They recruited a social media army. They commissioned people to find those that are angry and amplify their voices. Make it sound louder. Make it look more than what it really is. They hired people to be angry. They fed the anger with more reasons to be angrier. They spread bad news far and wide. I dare say some of those news they even orchestrated themselves. They drowned out the good news. When someone expresses anger and frustration, they’ll trumpet it. When someone looks at the bright side or offers a different perspective, the person is attacked and mobbed with curses and threats. Meant of course to discourage those people, and others, from disagreeing that ours is a hopeless case.

For a while they dominated the airwaves. Their version of the truth became the truth for a lot of us. People from all walks of life joined their cause. Mayor Duterte, as planned, became “the only hope”. Nevermind the character flaws, nevermind the risks, nevermind the repercussions of his actions, nevermind the incapabilities in other aspects of leadership, and nevermind the signs that he’s not truly fit to be the leader of a nation of more than a hundred million. Mayor Duterte became our last chance at saving this hopeless, god-forsaken country.

As the noise of angry people increased, a lot of people fell silent. Mostly to avoid the wrath of the angry ones. All they could do was to shake their heads and ask themselves, “What is happening. What have we become?”

But the Duterte campaign strategy underestimated something- The raw wisdom of the Filipino. “Malakas kutoban ang Pilipino.” We feel it when something is not right. It may creep slowly but it’s there. It will become noticeable. It will become undeniable. That “kutob” comes from the natural goodness of the Pinoy spirit. And believe you me, when push comes to shove, we will follow our gut.

Days before the elections, the tide has somewhat turned. A lot of people have decided to take a stand versus the angry sentiment, both real and paid. They’ve decided to fight back believing that theirs is the right kind of fight. A good kind, a human kind, the Filipino kind.

Listen. The airwaves are no longer dominated by hate and anger. It is now being balanced by voices of hope and reason. This has allowed objectivity to set in and discussions to take place. As a result, people now have a stronger conviction on who to give their one and only vote to.

Mayor Duterte might still win. Or maybe he won’t. But the exaggerated, over the top, angry sentiment has brought out a good thing. It made us search for what’s real. And in the process, it strengthened the reminder that there are still a lot of things that need to change. But more importantly, it made a lot of people realize that they can be part of that change. Hopefully, it’s a positive kind of change and not the angry and fearful kind.

My brother got married yesterday. And he asked me to be his best man. Part of the job of course was to stand right next to him through the whole thing on the lookout for anything and everything he might need, give him support as he goes through an emotional rollercoaster ride.

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(Sign reads: I’ve got sand in my eye…”)

And there was the dreadful task of delivering a speech leading to a toast. This is what I came up with:

Best man speech. (Whoa…)

I did a bit of research and I discovered that the concept of a “best man” came from German folklore. The groom selects a man he trusts to accompany him in his search for a bride.  And when he finds one, there remained a real threat that the bride’s family would attempt to forcibly get her back, so the best man remained at the groom’s side throughout the marriage ceremony, alert and well-armed. This is true. You can ask Google. It’s a good thing nothing of that kind happened a while ago. It would have been really unfortunate given the fabulous outfits we’re all wearing today. If at any point I looked nervous in the wedding pictures and videos, that thought was the reason. To Leah’s family, a very big thank you for not changing your mind.

The Internet also said that in the modern world, the role of the best man has evolved. He’s now supposed to lead the toast and give a speech. I told myself, “that we could handle.”

Let me start off by redefining what a best man is, at least for this wedding. Today, I am not really the best man. I was standing right next to the best man. None other than the groom himself, my younger brother (who is sometimes mistaken as my older brother), Mark.

And this is what I have to say to the best man and his beautiful bride as they start on their happily ever after…

Look at all this stuff, isn’t it neat?
Wouldn’t you think that your life is complete?
Wouldn’t you think you’re now married to that girl
And you now have everything?

Look at this place, new stories unfold
Look at your bride and her hand you now hold?
Looking around here you’d think
Sure, you’ve already got everything

You’ve already got gadgets and gizmos a plenty
You’ve got clothes and watches galore
Those thingamashoes? I know you’ve got twenty!
No one cares, no big deal,
Don’t want more.

Together you walk, together you run
Together you stay all day in the sun (while Leah’s under an umbrella)
Wandering free
You should always be, part of each other’s world.

But for sure there’ll be tough times, for sure there’ll be misunderstandings, so what do you do?

Let it go, let it go!
Don’t hold it back any more.
Let it go, let it go!
You can turn away but don’t slam the door.
Always care what you’re going to say.
Don’t let the storm rage on.
The cold shouldn’t bother you anyway.

And to all the guests tonight who are not able to see the adventures of this couple on Facebook, I would like to give you a bit of an idea about their love story as I ask all of you to raise your glasses for this toast.

Their love story is like a…

Tale as old as time
It’s like a tune as old as song
Sometimes bittersweet and strange
It’s about finding you can change
It’s about learning you were wrong

Certain as the sun
Rising in the east
Tale as old as time
Song as old as rhyme
Beauty and the BEST.

Ladies and gentlemen, all together now!
Tale as old as time
Song as old as rhyme
Beauty and the BEST.

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(The you-may-now-kiss-the-bride moment from the best man’s seat in the house)

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(Me and the real “BEST MAN”)

What the hell… My wife forced me to watch a Madonna concert.

She was down on her knees, she wants me to take her there.
In the midnight hour I felt her power, just like a prayer.

I tried to ignore her but she said stop driving me away, I just want to stay.
There’s something I just got to say.

I couldn’t say no at this point ‘coz I hold the lock and she holds the key.
So I had to open my heart.

And she wants those expensive seats!
But it’s ok. My fear is fading fast. Been saving it all for her ’cause only love can last.

I just hope my credit card goes through.
Coz if they don’t give me proper credit, I just walk away.

I guess, the next vacation will have to wait.
The tropical the island breeze, all of nature, wild and free, this is where I long to be.

To my wife, you know it’s true, I’m crazy, crazy for you.

UMATAKE NA NAMAN ANG MGA OA.

Under fire si Isabelle Daza ngayon dahil sa kanyang Instagram post kung saan ginamit n’ya ang hash tag na #Siquiwhore.

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Kesyo bastos daw. ‘Wag daw idamay ang isla sa mga joke. Siquijor daw ang pangalan at hindi Siquiwhore. Whore daw is prostitute. Kesyo may sense of entitlement daw si Isabelle at itong post na ito ay patunay. Ang insensitive daw dapat mag-public apology sa mga taga-Siquijor. Maganda daw ang lugar nila at hindi deserving sa ganung salita.

Ayan na naman. May over supply ba ng sibuyas dito sa Pilipinas na ganyan na lang kasensitive ang mga kababayan nating ito? Kung may oras sila na mag-Internet para makita ang post ni Isabelle, siguro naman na-encounter na nila ang concepto ng “camwhoring”.

To take pictures of either yourself and/or with your friends excessively
(source: The Urban Dictionary)
So kung pagiisipan lang maski sandali, maski konti, at gagamitin ang tinatawag na critical thinking, pwedeng maisip na hindi masama ang ibig sabihin ng #Siquiwhore. Na ang pinagmulan nito ay “camwhoring in Siquijor”.  Pa-witty lang. Gumamit ng pun to emphasize a point. Sa katunayan, kung magiging open-minded lang, pwedeng maisip na maganda ang ibig sabihin nito. Na sa ganda ng lugar, hindi mapigilan na kumuha ng maraming pictures. Gaya ng mga taong ito na na ginamit din ang hash tag na #Siquiwhore.

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So ito na naman. Misplaced hurt na naman.  Offended sa isang bagay na maganda pa nga ang ibig sabihin. Umiral na naman ang pagka-OA.

Overacting Balat Sibuyas Citizens of the supposed to be resilient and light-hearted nation na naman.

Relax. Mag-pause. Huminga ng malamim. Baka sakaling marinig ang boses ng katwiran.

‪#‎anationofwhiners ‬‪#‎mobmentality‬ ‪#‎abunchofbullies #siquiwhore #siquiwhores #camwhoring #isabelledaza

P.S. Ito ang official statement ni Siquijor Vice-Governor Dingdong Avanzado. Ok naman. Naghahanap ng clarification. Pero Vice Dingdong, “whore”/”whoring” has taken a different meaning sa mundo ng Internet. It is not as “foul” and as “offensive” as it used to be kumpara sa panahong ang tanging ibig sabihin nito ay puta/pagpuputa.

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Experts say that marketing is all about DECISIONS.  Tough decisions on what the biggest opportunity for the brand is.  Is it awareness? Trial? Increasing frequency of usage? Market expansion?  Then there’s the question on who to target.  Which demographic and psychographic profile would bring in the business? New users? Existing users?

Marketing students are oftentimes taught that focus is key. That one must pick and select based on chances of winning and potential return on investment.  But the question I would like to ask is, if selecting and focusing is too damn hard, is it wrong to cover all bases? Can that be classified as “aggressive marketing” because you’re actually not leaving any room for anyone to say anything else?

Hotel SOGO seems to be under the mindset that there’s merit in choosing all of the available strategies that makes sense for their business.  Whether you’re young or old, male of female, single or married, studying or working, a Filipino here already or just about to arrive, a loner or a social being, Hotel SOGO is for you.  Heck, it’s for everyone.

Let’s take a closer look at their recent ad series that’s been making waves among advertising experts (i.e. those who work in advertising)…

After careful analysis, it seems like they are trying to “expand penetration” by promoting various reasons to check in at Hotel SOGO.

* Great place for family bonding. Mom and dad can do their “thing” while the kids can enjoy free wifi.

* Great place to prolong barkada bonding. It’s open 24 hours and there you’ll have the privacy to do what boys do. Wrestle, “horse around” or maybe even do some “light saber sword fighting”.  Stuff that you probably can’t do if staying over at a friends house.

* Great place for Balikbayans to relax and hide from other relatives and neighbors waiting for some “pasalubong”.

* Great place to do some group study.  Whether it’s your “1st lesson”, or your “masteral”, it will be good to learn it there. And it doesn’t matter if you prefer hard subjects like Biology, Chemistry and Anatomy.

* Great place to experience food that everyone’s raving about.  Especially the crispy pata and pansit canton.

* Great place to crash in the middle of nowhere so you can upload photos and videos of your “adventure trip”.

* Great place to treat your parents during paydays. Great idea coz your dad probably also spent his salary in hotels of this kind (or similar) back in the day.

* Great place to treat your special someone for their birthday. Why not? What better birthday gift is there than “breakfast in bed”. I’m sure the “eating experience” will be very memorable.

And to prove that Hotel SOGO really seems to know their marketing, take a look at this effort they have at point of sale. It’s arguably the most cost-efficient marketing effort the marketing world has seen to date. To encourage switching, they have these signs that say, “we honor discount cards of other hotels”. Imagine that, other hotel’s loyalty programs, they use for their own marketing purposes. And they didn’t need to have a single card made. Boom! This actually might deserve the hash tag #marketinggenius.

12 HOURS PROMO LRT MONUMENTO copy

So guys, I guess we’ll just see each other at Hotel SOGO. No one has no reason not to go. SO… GO!

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Who would have thought that a Taylor Swift song can provide an edge in an internship application?

In a field of applicants that mostly answered interview questions in a generic, cliche-like fashion, familiarity with a Taylor Swift song turned out to be the edge for 18-year old student, Alvin. When asked the million-dollar question, “Why should we choose you?”, Alvin drew from his inner #Swifty to confidently turn in a short and  sweet response.

“You should choose me because I can show you incredible things. So write my name in the blank space already.”

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The interviewer felt those words really sounded familiar. And with a little research (of course, via Google), the reference was discovered. It’s Taylor Swift’s well-established hit, Blank Space.

Cherry lips
Crystal skies
I COULD SHOW YOU INCREDIBLE THINGS…

… BUT I GOT A BLANK SPACE, BABY
AND I’LL WRITE YOUR NAME.

The interviewer was amused.  It was a welcome feeling after a long day interviewing and evaluating a long list of applicants. And with Taytay’s help, Alvin has found his way to the top of that list.

When judgement day comes, Alvin might just find this in his inbox:

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#taylorswift #swifties #taytay #blankspace #internship #onthejob #gasschool #gasso

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